Video by USA Today

Many people are criticizing Dodge Ram’s Super Bowl Ad, which heavily featured a speech by civil rights activist Martin Luther King Jr. “Are MLK’s words really being used right now to sell cars?” an editor at Wired wrote in a tweet that’s going viral. The speech the ad uses was spoken by King 50 years ago today.

Dodge Ram’s Super Bowl ad features a speech by Martin Luther King — and now many are criticizing it.

“Are MLK’s words really being used right now to sell cars?” Wired editor Nicholas Thompson wrote in a tweet reacting to the commercial.

Many others chimed in, saying they felt it was inappropriate of Dodge to use an iconic Civil Rights speech to sell cars.

“At a time when we really need MLK’s encouraging words to come together for a greater good, Ram is selling trucks to a hungry-hurting nation. Ugh!!” said another person.

The commercial pulls from King’s speech on greatness and service, which was delivered 50 years ago on February 4.

“Recognize that he who is greatest among you shall be your servant … That’s your new definition of greatness — it means that everybody can be great because everybody can serve,” King says in a voiceover during the commercial, which depicts fishermen, military, football players, and others on the job before cutting to shots of Dodge Ram trucks.

The commercial ends with Dodge’s tagline, “Built to Serve.”

Here’s the full commercial:

Originally posted by Business Insider, via MSN News.

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